Genuine Italian Food Tours

A refresh of the Genuine Italian Food Tours website incorporating a new theme across all pages. Additional marketing elements were proposed to improve the call to action proposition along with with a simplification of the booking process for users. The site has seen an increase in search engine collateral with an improved ranking position and continues to act as the primary marketing vehicle for this bespoke travel and tours agency focusing on the Italian gastro-tourism movement. Additional services promoted by the company included catering and pop-up restaurant offerings. Previous experience gained within the culinary and leisure sector working with various gastro-pubs and restaurants enabled the team to provide valuable input towards the design and consultation relating to the user experience of the website.

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