W. E. Clark & Son
Type of Work E-commerce, bespoke integration
Industry Retail
Client W.E. Clark & Son

At a Glance

W. E. Clark & Son needed a secure Magento 2.x ecommerce platform that reflected the quality of their high-value jewellery range while supporting the service-led approach of their Lewes showroom. Comtecs delivered the full design and build in-house, integrating the online store with Bransom Stock Management and EPOS systems, alongside SEO and Google Shopping support to improve visibility and commercial performance.

  • Delivered a secure Magento 2.x ecommerce platform for high-value jewellery sales.
  • Integrated Bransom Stock Management and EPOS to support accurate stock and transaction data.
  • Implemented SEO and Google Shopping to improve visibility and return on investment.
  • Completed the project within the agreed six-month timeframe.

W. E. Clark & Son

Project overview

W. E. Clark & Son are jewellers based in Lewes, East Sussex, with an established trading history and a nationwide customer base. Their product range comprises high-value items that benefit from in-person consultation in a well-appointed retail environment. The new ecommerce platform needed to reflect the quality of their jewellery and support the way the store serves both long-standing and new customers.

Objectives

  • Develop a secure, reliable Magento 2.x ecommerce platform that reflects the brand’s quality.
  • Preserve and support in-person sales processes while enabling online commerce.
  • Integrate with the existing Bransom Stock Management and EPOS (Electronic Point of Sale) systems to maintain accurate stock and transaction records across channels.
  • Deliver a targeted SEO strategy with Google Shopping integration to generate measurable returns and revive a project that had stalled with a previous digital agency.
  • Complete the project within the agreed six-month timeframe, from discovery through to production.

Approach

The Comtecs in-house development team took responsibility for the full design and build of the Magento 2.x platform to ensure control over security and stability for high-value transactions. Integration work focused on synchronising stock and sales between the online store and the physical shop, reducing the risk of overselling and improving order accuracy.

A complex SEO programme, including Google Shopping setup, was implemented to improve the site’s visibility and deliver return on investment. Throughout the project we maintained close coordination with the client to reflect their in-store processes and customer service standards in the online experience.

Outcome

  • Magento 2.x ecommerce site delivered by Comtecs’ in-house team.
  • Successful integration with Bransom Stock Management and EPOS, ensuring consistent stock levels and accurate transactions across channels.
  • SEO and Google Shopping campaign implemented to support commercial performance and ROI objectives.
  • Project completed within the estimated six-month period, with delivery that exceeded expectations.

Technologies and services

  • Magento 2.x implementation
  • Bransom Stock Management integration
  • EPOS integration
  • SEO and Google Shopping integration
  • Design, discovery and production managed in-house by Comtecs

Visit the site: https://www.weclarkandson.co.uk/